The country in the corner that becomes the center of attention.
New Zealand. When you mention this country, you can imagine clean, beautiful, majestic green landscape.
New Zealand’s natural environment is ideal for growing grass thanks to a mixture of generous sunshine, temperate climate, healthy soil and excellent rainfall.
It is one of the few places in the world where cows can roam freely and graze on the natural food source, grass [1] for over 350 [2] days a year.
It is estimated only 10% of the global milk production originates from grazing system. [3]
Why is this important? Because what our cows eat matters.
Benefits of Grass-Fed milk.
Generally, milk is a rich natural food source of bio-available calcium, and contributes many other essential nutrients including high quality protein, vitamin A, riboflavin (vitamin B2), and vitamin B12.
96% of our cow’s diet is grass. [5]
Grass-Fed milk contains a concentration of conjugated linoleic acid (CLA) two to three times higher than that found in the milk from grain-fed cows. [6] [7] CLA is a polyunsaturated fatty acid found in milk fat.
With sunny days and mild temperatures in New Zealand, our cows spend on average 97% [2] of their time outside on grassland – translated to a healthy dose of sunlight for the cow.
This means that our cows are in an ideal environment to produce milk that typically contains higher levels of vitamin D. [8] [9]
The mark of excellence.
Our Grass-Fed standard is independently certified by AsureQuality annually. Wholly owned by the New Zealand Government, AsureQuality has built a solid reputation for delivering expert services and value to the entire food supply chain in over 40 countries worldwide.
The secret behind the natural golden colour of Promex pure butter.
Promex New Zealand Grass-Fed butter comes with natural golden colour without any food colouring.
This natural golden colour is the result from a higher organic compound, beta-carotene found in New Zealand Grass-Fed milk. Beta-carotene occurs naturally in pasture-rich diets, such as the grass where the cows graze in New Zealand. [4]
It takes around 25 litres of milk to produce 1 kg of butter. By separating fresh cream from grass-fed cow’s milk, butter is churned without adding additive and colouring.
Promex Salted Butter 250g and Promex Unsalted Butter 250g is certified halal by JAKIM.
Available now at
| • AEON | • The Food Merchant @ Pavilion Bukit Jalil |
| • Village Grocer | • Pasaraya Hwa Thai |
| • Ben’s Independent Grocer | • Family Store |
| • Pasaraya OTK |
Product Name :
Promex Salted Butter 250g
Ingredient :
Pasteurised Cream (from Cow’s Milk) and Salt (1.5%).
Allergen :
Contains Milk.
Storage Advice :
Keep Refrigerated at 0 °C to 4 °C.
Product Dimension :
L100mm x W35mm x H75mm
Weight :
250g
Product Name :
Promex Unsalted Butter 250g
Ingredient :
Pasteurised Cream (from Cow’s Milk).
Allergen :
Contains Milk.
Storage Advice :
Keep Refrigerated at 0 °C to 4 °C.
Product Dimension :
L100mm x W35mm x H75mm
Weight :
250g
About Promex:
Promex is a registered brand trademark owned by Promac Enterprises Sdn. Bhd. Promac Enterprises is Fonterra’s official authorized ingredient sole distributor for Malaysia, Brunei and Singapore. Promex specializes in New Zealand dairies and is currently present in 61 countries. We aspire to bring safe, nutritious and quality food ingredients to you and your loved ones.
More information on:
https://www.promexfoods.com/
https://www.promac.com.my/
https://www.facebook.com/promex.malaysia/
https://www.instagram.com/promexmalaysia/
Email enquiries:
enquiry@promac.com.my
References
[1] Grass is available year-round; the amount will change with seasonal variation in growth rates;
[2] Our New Zealand cows spend on average 97% of their non-milking time outside on pasture. Average is measured over previous three seasons data and subject to minor variation. Calculation excludes milking times, because this only accounts for being off-pasture for on average up to 3 hours per day;
[3] Shalloo, L., Moran, B., & O’Brien, D. (2018). Define and verify pasture base—How does Irish “pasture fed” compare to the world. Proceedings of the Grass-Fed Dairy Conference 2018, Naas, Co. Kildare, Ireland;
[4] MacGibbon AKH and Taylor MW. (2006). Composition and Structure of Bovine Milk Lipids in Advanced Dairy Chemistry Volume 2, Lipids, 3rd Ed, (P.F. Fox and P.L.H. McSweeney, eds.) Springer, New York, pp 1-43;
[5] Note that grass and pasture may be used interchangeably. 96% is an average calculated on an ‘as consumed’ basis. Average is measured over previous three seasons data and subject to minor variation. Grass is classified as grass, grass silage, hay and forage crops;
[6] Milk from grass-fed cows contains a concentration of conjugated linoleic acid (CLA) two to three times higher than that found in the milk from grain-fed cows;
[7] Dhiman, T.R., Anand, G.R., Satter, L.D., & Pariza, M.W. (1999). Conjugated linoleic acid content of milk from cows fed different diets. Journal of Dairy Science, 82(10), 2146-56;
[8] The sunny days and mild temperature in New Zealand provides a healthy dose of sunlight to the cows and they produce milk that typically contains higher levels of vitamin D;
[9] Gill BD, Zhu X and Indyk HE (2016) The determination of vitamin D3 and 25-hydroxyvitamin D3 in early lactation and seasonal bovine milk. International Dairy Journal 63 29-34;